Filipino cooking has yet to become mainstream - latimes.com

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Interesting that the previous post was about foodie fun adventures at Andre Guerrero's Oinkster and that this morning, a huge handful of my friends posted this LA Times article up about Pilipino Cuisine and how it hasn't hit mainstream yet.

And again, the overall feeling of why it hasn't been pushed to the mainstream is that we are so diverse, so spread out, and don't have core dishes to define Filipino Cuisine.

Now I kinda get that. Filipino cuisine is based on home-cooked meals. it's as unique to each of us as our last names. depending on the region and our families' interpretation on a dish, we develop a taste for some dishes and styles but not for others. we always base our judgement on what good filipino food is on the basis if it reminds us of our parents' cooking.

and i have heard so many times that the reason why a filipino wouldn't try a filipino restaurant because they get good food at home. why should they eat somewhere else?

my friends and i would go to this filipino vegetarian spot in el segundo because having vegetarian filipino food was almost an oxymoron in our culture. so to try my culture's dishes with soy and tempeh was definitely a new and exciting experience.

but why should we not push that cuisine out on the mainstream? one of the arguements is that because it hasn't assimilated enough.

really?

all we do is assimilate to survive. i am really getting tired of the idea of that only because we then disappear in the masses. who the hell wants to be walking ghosts in our own city? shit. not i.

the article is making me think that we are just too lazy to even try to find the innovation in our cuisine. we already assume that it wouldn't work because it isn't "pretty" food. really? i've seen some stews and sauces in other cuisines that do not look "pretty" but i don't see that being an issue.

and if we are so diverse in dishes, why doesn't chefs, artists in their culinary craft, research ways to make it in gourmet standards.

what it boils down to is marketability? if it is able to make a lucrative dollar?

i dunno. i think it is all bullshit.

Here are some quotes of what my friends say:
Joel: man, "foodie" culture is out of hand for me. there are food shortages around this globe!
ahhh perspective

but he also says:
"'Visually, it's not very appealing. It's stewed and brown and oily and fried.'
BS! That's her lack of creativity."

and "i think that Bordaine episode in Philippines refutes the "not pretty" claim (minus goat's head)"

and "a perfectly prepared pinakbet is a work of friggin art.
textures, colors, etc"

Gerlie: read it
dont like it
pilipino food is pretty but they've been brainwashed to think that it's not
especially if they're using fru fru french standards
sorry we're not exotic enough

arnold of Inuyaki.com: hell...we had fried chicken with mole at Ludo Bites and it looked like it "belonged"....laziness i think is fueled by profitablity

pic by inuyaki.com

and he also said:
"I like what Andre's doing, but it's obvious he can make money by not selling Pinoy food"

****and to echo, yes, i will NOT EVER take away from the accomplishments of these chefs. and i am glad they were featured on LA Times. I just had to voice my frustration on these nebulous "things" that i feel hold us back as a community. we have all this pride but never focused.



in the meantime, on the otherside of the homecooking vs culinary business, i am taping my dad while he teaches me his rendition of filipino dishes. you can't really take notes. nothing is measured. according to him, he cooks "pacha pacham" which means basically you eye-ball it. you estimate. besides i am a visual learner.



it works because in the kitchen, he's the boss and wouldn't let me touch anything anyways. =)

Oinkster in Eagle Rock, CA.




I am so freakin' glad that Oinkster is relatively far from me. I grew up loving pastrami sandwiches because of my father. It seems more often than not, my father would come home from work at about 3:30 and bring me home something; a box of paper to draw, new crayons, a clip for my hair.

or a pastrami sandwich.

and we don't fuck around with eating pastrami sandwiches. we straight up want pastrami, mustard, sometimes grilled onions in a toasted french roll.

don't give me that shit in them square pieces of white bread untoasted. boo.

i like em just like how Oinkster has them... except they put Guyere cheese which i have learned to accepted as being beyond okay; it's yummy. and i'm also ecstatic to know that the place is owned by chef andre guerrero who is pinoy and also own's Marche in LA. very inspiring to know about that!



and those fries... crispy. not too greasy. with the chipotle ketchup and garlic aoili dip. yummmmm...



I had a chance to share that with my godson and my niece. it seems like time is going so damn fast and their growth is indicative of that.

if you are a hustler, be productive. do more with less. maximum result with minimum effort.

but always also try to pin down time for the moments that matter.